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What's actually going wrong?

Pick the problem that sounds closest to yours. You don't need to know whether you need a consultant, an agency or a hire before we have worked out what's wrong.

Who this is for

Post-PMF founders with a growth plateau.

I work with Seed to Series B AI and B2B SaaS founders, roughly £1M–£20M ARR, who have paying customers and real demand but whose growth has slowed or still depends on the founder.

If you're pre-PMF or pre-revenue, I'm probably not the right operator yet. Spend the time on customer research and product rather than GTM, starting with Do customer research before you buy more traffic.

What sounds closest?

Start with the problem, not the service.

Choose the one that feels most familiar. The first step is the same: a free 20-minute Growth Audit to work out what is actually holding growth back.

Leads are inconsistent

Some weeks are good. Some are dead. Too much of the pipeline still comes from referrals, founder outreach or one channel that keeps changing.

On the Growth Audit, we'll look at where new pipeline is actually coming from, what has already been tried, and whether the problem is volume, conversion or focus.

Start with the Growth Audit

People don't really get the product

It makes sense when you explain it on a call, but the website, ads or outbound are doing a worse job.

We'll compare how customers describe the problem with how you are selling it now and work out whether positioning is the thing holding you back.

Start with the Growth Audit

You've tried loads of marketing

Paid, content, outbound, partnerships. Some things worked for a bit, but nothing feels reliable and nobody is sure what deserves more budget.

We'll go through the evidence you already have and decide what to keep, stop or test next.

Start with the Growth Audit

Growth still depends on the founder

The team can execute, but the important decisions, context and judgement still come back to you.

We'll work out which decisions should stay with you, which ones should move into the team, and whether you actually need senior growth ownership.

Start with the Growth Audit

Want evidence before you pick? The proof page has the numbers and sources, and the case studies show the work in full.

What happens after you book

Twenty minutes, no pitch.

01

We map the growth bottleneck.

A tight read on whether the constraint is ICP, channel, conversion, founder dependency, or reporting, not generic advice.

02

I tell you what I would fix first.

Honest sequencing: what to stop, what to test, and what can wait, so you leave with a concrete next move.

03

If useful, we scope what’s next.

Strategy Sprint, Fractional CMO, or something else entirely, including a clean “not a fit” redirect.

Stay in the loop

Two ways to keep in touch.

Growth Notes

Practical founder-led GTM, one email at a time.

No daily drip. Unsubscribe in one click.

Founder community

Talk it through with other founders.

A small, active WhatsApp group working the same growth problems in real time. No pitching, no noise.

Join the WhatsApp group →