Fractional CMO work across AI-native B2B SaaS
Positioning, GTM cadence, reporting, AI-native workflows, and moving growth decisions from founder-dependent activity into a repeatable operating system.
Now · updated 26 August 2026
What I'm working on right now.
A current view of the client work, systems, writing, speaking, and priorities taking most of my attention. Inspired by Derek Sivers' /now page idea.
Current work
Where most of my working time is going.
Productised growth systems
Sharpening the delivery system behind growth audits, strategy sprints, experimentation, and embedded fractional work so the output is useful after the engagement ends.
Founder advisory
Focused sessions on positioning, channel bets, hiring, measurement, and the growth decisions that are expensive to get wrong.
Writing
- AI-native GTM systems: where automation helps, where it creates noise, and where judgement still matters.
- Founder-dependent growth: how to diagnose the real bottleneck before adding channels, tools, or headcount.
- Case-study write-ups that show the before-and-after operating system, not just the headline metric.
Speaking
- Founder and accelerator workshops on repeatable growth systems and practical GTM decisions.
- Podcast and media conversations on AI-native GTM, startup growth, and fractional leadership.
- Ongoing mentoring through startup and founder communities.
Saying no to
Work that does not fit the operating model.
- Pre-PMF growth execution: customer research and product signal come first.
- Channel-only retainers where there is no authority to fix positioning, funnel, measurement, or operating cadence.
- Vanity-metric reporting or activity for activity's sake.
Recent writing
What I've published most recently.
Fractional CMO Pricing Benchmarks
A practical benchmark note on what fractional CMO support costs, how to compare it with agencies and full-time hires, and when the spend is justified.
AI Driven Growth Theory: how to reduce Learning Latency and stop random acts of growth
Most startups don't need more marketing activity. They need to learn from the market faster. AI Driven Growth is a system for reducing the time between market signal and business decision.
What I learned from 479 mentor sessions with founders
Six recurring patterns in growth conversations with founders across Seed to Series B AI and B2B SaaS. The constraint is rarely the channel.
Working on a similar growth problem?
Start with the 20-minute Growth Audit. Bring the messy question, leave with a clearer read on the bottleneck and the next move.