Bring me the messy version. In 20 minutes we'll work out what looks most likely to be holding growth back and what I would do next. If I don't think you need me, I'll say so.
After you book
We map the growth bottleneck.
A tight read on whether the constraint is ICP, channel, conversion, founder dependency, or reporting, not generic advice.
I tell you what I would fix first.
Honest sequencing: what to stop, what to test, and what can wait, so you leave with a concrete next move.
If useful, we scope what’s next.
Strategy Sprint, Fractional CMO, or something else entirely, including a clean “not a fit” redirect.
You don't need to diagnose yourself. This is just a quick way to see what I would look at first.
A lot of new business still comes from referrals, founder outreach or one channel that behaves differently every month.
First check: where did your last 10 real opportunities come from, and how many of those sources can you deliberately repeat?
Read something useful firstSales calls go better than the website, ads or outbound because someone has to explain the value properly.
First check: compare the words customers use on calls with the words on your homepage. If they sound like two different companies, start there.
Read something useful firstPaid, content, outbound and partnerships are all doing something, but nobody is confident about what deserves more budget.
First check: list every live channel and write down the one decision each channel's data should help you make. If you can't, the reporting is probably part of the problem.
Read something useful firstThe team can execute, but priorities, context and the difficult calls still come back to you.
First check: write down the growth decisions only you made last week. Those are the decisions we need to either remove, document or hand over.
Read something useful firstSample output
“Your bottleneck is conversion from demo booked to qualified opportunity, not traffic. First fix: rewrite the demo page around ICP pain, add a qualification path, and stop sending all traffic to the same generic CTA.”
No prep deck on your end. The questions are designed to fit the time.
01
Where growth seems to be getting stuck: who you're selling to, messaging, pipeline, conversion, founder-led sales or the numbers.
02
What you've already spent time or money on, what happened, and what that tells us.
03
Whether this needs a senior operator, an agency, a freelancer, an internal hire or just a clearer decision.
04
The next thing I would do. If working together makes sense, we'll talk about the right shape. If it doesn't, I'll say so.
If you are still deciding whether the issue is traffic, offer, or positioning, read Do customer research before you buy more traffic before adding more spend.
Helpful to bring
Probably not the right call if…
If working together makes sense, we'll talk about engagement shape: Strategy Sprint or Fractional CMO. If it doesn't, you'll get the right operator, agency, or mentor to go to instead. Either way, you leave with a sharper plan than you came in with.
Yes. 20 minutes, no pitch, no deck. The economics work because most calls end with either a clear engagement shape or a clear no, and 'no' founders refer the right founders later.
I'll tell you on the call and point you to the right person: an agency, a different operator, or just the right next step you can do yourself. That's the deal.
No. If we agree to work together, the next step is a scoping conversation. If not, the call ends with the recommendation and you don't hear from me again unless you reach out.
20 minutes. No pitch. You'll leave with a clearer read on your biggest growth bottleneck and whether working together makes sense.