£18M+
client revenue generated
See the case studiesProof
The numbers, and where each one comes from.
Headline results first, then the rest grouped by what moved: revenue, acquisition, retention, and mentoring. Every figure keeps its source.
How to read this page
Two kinds of numbers appear here. Publicly verifiable: mentor ratings, review counts and session numbers, which you can check on GrowthMentor. Client-reported: revenue, spend and engagement outcomes, drawn from client records, CV material and LinkedIn, anonymised where clients asked. Case-study metrics state the measurement window alongside each number.
Headline numbers
Four numbers that summarise the record.
4.97 / 5
from 220 reviews on GrowthMentor
Verify on GrowthMentor479+
mentor sessions delivered
Verify on GrowthMentor20+
AI & B2B SaaS startups advised
See the case studies The detail
The rest of the numbers, grouped by what moved.
Each metric keeps its source: a public profile, a named engagement, or an anonymised case study with the measurement window stated.
Revenue impact
- +30%
Lift in customer LTV at Shoprocket
Backed across Daniel's CV material and LinkedIn profile.
- 2.4×
Qualified pipeline at a Seed B2B SaaS, vs. the 90 days before the engagement
Anonymised case study - +18%
Lifecycle revenue contribution at an eCommerce brand, vs. the preceding quarter
Anonymised case study
Acquisition
- 30K+
App downloads in eight months at NAVA
Backed across Daniel's CV material and LinkedIn profile.
- 6×
Monthly app downloads at an AI healthtech, 2k to 12k+ over six months
Anonymised case study - -35%
Customer acquisition cost at a consumer fintech, with paid spend held roughly flat
Anonymised case study
Retention
- +21%
90-day repeat purchase rate at an eCommerce brand, three months from rebuild start
Anonymised case study - 3.2×
Win-back conversion rate, triggered and cohort-specific vs. the prior monthly batch
Anonymised case study - +38%
Activation rate at an AI healthtech after a lifecycle rebuild keyed to first action
Anonymised case study
Mentoring & advisory
- 479+
Mentor sessions with founders and startup teams
Verify on GrowthMentor - 20+
AI & B2B SaaS startups advised
See the case studies - 2 exits
Startup exits on the founder side
Backed by Daniel's founder history and CV material.
Case Studies
The full stories behind the metrics.
Each case study follows the same structure: problem, intervention, system built, numbers, timeline, and why it worked.
eCommerce
eCommerce: 21% retention uplift in three months
Acquisition was producing customers. The product produced repeat orders. The lifecycle programme didn't bridge them.
+21% 90-day repeat purchase rate
3.2× Win-back conversion rate
+18% Lifecycle revenue contribution
Fintech · Consumer
Fintech: CAC down 35% in eight weeks
The team was paying full-funnel CAC for users who would never reach the funnel that mattered. Eight weeks of structural fixes.
-35% Customer acquisition cost
+28% Conversion rate (paid → activated)
11 → 6 Number of active campaigns
B2B SaaS · AI workflow
B2B SaaS: from founder-led chaos to a weekly GTM cadence
The founder was still approving every message test. The fix was a tight weekly cadence, clearer ICP, and one owner map — not more channel spend.
-18% Sales cycle (median)
3 → 7 Experiments shipped / month
-35% Founder hours on GTM
HealthTech · AI
AI HealthTech: 6× monthly app downloads in 6 months
Acquisition was busy. The app had press, downloads, and a working app store listing. What was missing was a system.
6× Monthly downloads
+38% Activation rate
-41% Cost per qualified install
B2B SaaS
90-Day B2B SaaS Growth System Case Study
90 days from reactive marketing to a working GTM operating system.
2.4× Qualified pipeline
+42% Reply rate on outbound
3 Channels actively invested in
Mentoring credentials
Where the mentoring numbers come from.
4.97/5 average across 220 reviews and 479+ sessions.
GrowthMentor 4.97/5 · 220 reviews · 479+ sessions
MentorCruise Verified mentor profile
Techstars Active mentor · startup accelerator programmes
UK Space Agency Innovation talk speaker and workshop facilitator
Google Launchpad Startup mentor and workshop facilitator
Testimonials
What founders say after the work.
Feedback from mentoring, advisory, and growth sessions.
"We really benefited a lot from the insights we got from our conversation. Keep it up."
"I was able to increase my revenue by about 40%, and most of that improvement can be traced back to Daniel's call."
"Very actionable insights from his experience and straight to the point. Exactly what I was hoping for."
"He helped me understand the nuances of building a landing page, and he's quick on his feet."
FAQ
Questions about the proof.
How to read the evidence and what it means for your company.
How should I verify these outcomes?
Read the individual case studies, check the GrowthMentor reviews, or book a 20-min Growth Audit to discuss your specific context.
Does this guarantee the same result for my company?
No. Every company has a different constraint map. The proof shows what was fixed in each context, and your bottleneck may be different.
Can I use these numbers in my own materials?
Yes, with attribution. Please cite Daniel Johnson or We Scale Startups when referencing specific metrics.
Next step
Book a 20-min Growth Audit.
20 minutes on your specific situation. You'll leave with a clearer read on your biggest growth bottleneck.
Last updated: 21 July 2026