1
Additional revenue
Current revenue × improvement % = extra monthly revenue
Tool · ROI Calculator
What could a Fractional CMO be worth to you?
Plug in your numbers and see the potential annual gain from embedding senior GTM leadership at £5,000/month.
Your numbers
Enter your numbers to see your potential ROI
The calculator updates live as you type, or click Calculate.
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How it works
The maths behind the calculator.
A simple model to show why fractional leadership often pays for itself within months.
2
Net monthly gain
Additional revenue − CMO cost = net gain per month
3
Annual impact
Net monthly gain × 12 = total annual net gain
Assumptions: the model uses the improvement % and revenue you enter, held flat across 12 months, against the fractional rate shown, with no compounding and no ramp-up curve. It's a directional estimate to frame the decision rather than a forecast or a guarantee, so pick a conservative improvement % and read the output as an upper bound.
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Last updated: 11 July 2026