01
What was each channel supposed to prove?
Write down the original job for paid, content, outbound and partnerships. If the answer is simply 'get growth', the test was too vague.
Lots of activity. Not much confidence.
You've tried loads of marketing. Nothing feels reliable.
Paid did something for a while. Content gets attention. Outbound books the odd call. Partnerships sound promising. The answer usually isn't to add another channel. First work out what the existing attempts have already taught you.
Free 20-minute Growth Audit. No pitch.
Does this sound familiar?
A few signs you're dealing with this problem.
- The team is running several channels but cannot say which one should get the next £10k.
- A channel worked for a while and then stopped.
- Reports are full of clicks, leads and activity but decisions are still based on gut feel.
- Every new idea gets added because nobody is confident enough to stop old work.
What I'd check first
Turn the last six months of activity into a small number of decisions.
02
Where did good customers actually come from?
Follow qualified opportunities and customers back to source. Do not let raw leads or clicks decide the winner.
03
Which problem is shared across channels?
If paid, outbound and the website all struggle, the common problem may be the offer, audience or message rather than three bad channels.
04
What can you stop for 30 days?
Free up enough time and budget to run one proper test. Keeping everything alive makes it hard to learn anything.
What I'd do next
Keep it small enough to learn from.
- 01 Choose one customer segment and one growth question.
- 02 Pick the channel with the best evidence or the cheapest useful test.
- 03 Agree in advance what result means scale, change or stop.
- 04 Run fewer tests, write down what happened, then make a decision.
Related result
35%
Lower CAC in eight weeks
In a fintech engagement, tighter segmentation, account structure and landing-page routing reduced CAC by 35%.
See the case studies Keep reading
Useful next pages.
Got this problem now?
Bring me the messy version.
Give me 20 minutes. We'll work out what looks most likely to be wrong and what I'd do next.
See the Growth Audit