What I take on
Priorities, positioning, pipeline decisions, reporting, agency direction, experiment choices, hiring context and the weekly calls about what to keep, stop or change.
Internal buying brief
Thinking about bringing me in? Send this to your co-founder.
This is the short version of what a fractional CMO engagement with me is, what it costs, what happens in the first 90 days, and when I would tell you to choose something else.
The problem
The company has traction. Growth still needs too much founder input.
What stays with the founder
Company strategy, the decisions only the founder can make, senior customer relationships, fundraising and the calls where founder context is genuinely needed.
Commercials
What it costs.
Strategy Sprint
From £6k
2-4 weeks. Work out the problem, agree the 90-day plan and get the first important work live.
Fractional CMO
From £5k/month
Usually one day a week. Three-month minimum.
Fractional CMO Plus
From £7.5k/month
Closer to two days a week when the team needs more senior operating support.
First 90 days
What should be different by the end of it.
First 30 days
Work out where growth is actually stuck, clean up the numbers, choose the first priorities and get the weekly decision process working.
Days 31-60
Fix the most important messaging, acquisition or conversion problem and make sure the team has clear owners.
Days 61-90
Keep what is working, stop what is not, document the decisions and decide what should move to an internal hire, agency or the existing team.
Good fit
- The product has real customers and repeat revenue.
- Growth is inconsistent or too dependent on the founder.
- There is a marketing or sales team, agency or contractors who need better direction.
- You need someone senior now, but a full-time CMO hire is too early, too slow or badly defined.
Choose something else when
- The company is pre-revenue or still looking for product-market fit.
- You already know exactly what needs doing and mainly need execution capacity.
- Nobody is willing to stop low-value work or change ownership.
- You need a full-time executive in every leadership and board conversation.
Evidence
A few numbers behind the work.
£18M+client revenue impact
£6.8M+ad spend managed
200+startups advised
4.94/5GrowthMentor rating
405mentor sessions
First step
Start with the free 20-minute call.
I’ll tell you if I think fractional support is the wrong answer.
See the Growth Audit