Media Kit Download
Everything you need to introduce Daniel Johnson in press, podcasts, and events, available as a printable page or PDF.
Daniel Johnson
Fractional CMO & GTM Operator
For AI & B2B SaaS Startups
Biography
Short bio (1 line):
Daniel Johnson is a fractional CMO helping post-PMF AI and B2B SaaS startups build growth systems that run without the founder.
Standard bio (2 lines):
Daniel Johnson is a fractional CMO and AI-native growth operator for post-PMF AI and B2B SaaS startups. He embeds as senior GTM leadership to build repeatable acquisition systems, then transfers them to the team.
Long bio (full):
Daniel Johnson is a fractional CMO and AI-native growth operator specialising in post-product-market-fit AI and B2B SaaS startups. He embeds as senior GTM leadership to diagnose growth bottlenecks, build repeatable acquisition systems, and transfer them to the team. With 20+ startup engagements and £18M+ revenue generated, Daniel focuses on practical systems over theoretical frameworks. His engagements typically run 3–9 months and cover positioning, channel strategy, reporting, and team rhythm. Daniel is UK-based and works with founders across the US, UK, Europe, and APAC.
Quick Facts
Speaking Topics
AI-Native GTM: What It Actually Means
How generative and agentic AI accelerate ICP research, messaging tests, and campaign iteration without replacing human GTM judgement.
Growth Systems vs. Campaigns
Why most startup growth advice is wrong, and how to build a system your team can run after the fractional CMO leaves.
Fractional CMO: When It Works, When It Doesn't
The honest comparison between agency, full-time hire, and fractional CMO for Seed to Series B startups.
Founder-Led Sales: When to Scale Out
How to recognise when founder dependency is plateauing growth, and the system to build so the team can take over.
Past Appearances
| Event | Type | Topic |
|---|---|---|
| Nomad Summit | Speaker | Growth systems for location-independent startups |
| SaaStock Local | Panelist | GTM strategies for Seed-stage SaaS |
| GrowthMentor Webinar | Guest Expert | Fractional CMO model deep-dive |
| AI Founder Circle | Workshop Lead | AI-native GTM workflows |
| B2B SaaS Collective Podcast | Guest | Building growth systems that run without the founder |
Contact Information
Website
https://danieljohnson.xyz
www.linkedin.com/in/danieljohnsonxyz/
Booking
calendly.com/wescalestartups
How to describe Daniel
Daniel Johnson is a fractional CMO and GTM operator helping post-PMF AI and B2B SaaS startups build repeatable growth systems.
Please avoid:
- × "A generic marketing consultant"
- × "An AI influencer"
- × "A growth hacker"
- × "A motivational speaker"
- × "An agency owner focused only on paid ads"
Next start window: June 2026. Media kit reference date: 11 July 2026 · https://danieljohnson.xyz/media-kit-download/
Need a specific asset?
Headshot, logo, or a custom bio for your event are all available on the media kit page.
Book Daniel
For speaking, workshops, or fractional CMO enquiries.
Last updated: 11 July 2026